has anyone else seen the new Dockers ads? i was reading the sunday paper yesterday and came across a full page of Modern Man.the full text of the ad is below. i would love to know what your reaction is to this:
Once upon a time, men wore the pants, and wore them well. Women rarely had to open doors and little old ladies never crossed the street alone. Men took charge because that’s what they did. But somewhere along the way, the world decided it no longer needed men. Disco by disco, latte by foamy non-fat latte, men were stripped of their khakis and left stranded on the road between boyhood and androgyny. But today, there are questions our genderless society has no answers for. The world sits idly by as cities crumble, children misbehave and those little old ladies remain on one side of the street. For the first time since bad guys, we need heroes. We need grown-ups. We need men to put down the plastic fork, step away from the salad bar and untie the world from the tracks of complacency. It’s time to get your hands dirty. It’s time to answer the call of manhood. It’s time to WEAR THE PANTS.
Last time I checked, Dockers also sold pants to women. Additionally, if you're going to sell something to a man, tell him to walk away from foamy lattes and salad bars, something that will make him a MAN, don't you think it should be something other than pleated trousers?
It seems like the Dockers marketing team lifted copy straight from Mark Driscoll's blog - especially when you read what he has to say about biblical masculinity:
"latte-sipping Cabriolet drivers do not represent biblical masculinity, because 'real men'—like Jesus, Paul, and John the Baptist— are "dudes: heterosexual, win-a-fight, punch-you-in-the-nose dudes."
But would dudes wear Dockers?
Really would love to hear what all of you think about this. Especially you, Anna Jordan...
